Organizers have launched an investigation to solve the issue. They found out some people leave events after seeing a specific athlete or matchup. Some venues at the London Games are reselling seats when tickets go unused or the ticketholder leaves early. Fans and media have criticized the system of reselling tickets saying it is inefficient.
Despite the low attendance, some events have created a loud and energized atmosphere. Swimming fans say the crowd at the London Aquatics Centre has been deafening even with empty sections of seats.
So far organizers have discovered most of the unused tickets were sold to corporations and sponsors. British troops are being used to fill seats until organizers find a better solution.