For the Steelers 1975 playoff game against the Baltimore Colts Myron Cope instructed fans to bring yellow dish towels to wave at the game. That helped provide the magic touch as the Steelers went on to win Super Bowl X over the Dallas Cowboys. Retail stores could not keep up with the demand for yellow towels so the Official Terrible Towel was created.
Since then the Terrible Towel has been a staple in the homes of all Steelers fans, and players as well. During introductions at Three Rivers Stadium and now at Heinz Field you often see players waving the towel to the thrill of the hometown crowd. But it's visible on the road as well, with Terrible Towels filling opposing stadiums to the point where other teams hand out towels of their own to try and combat the mystical powers the towel has.
The Terrible Towel has been taken to the highest mountains and to the depths of the seas, hangs in neighborhood restaurants and has traveled around the world, from the Great Wall of China to the Vatican to the South Pole and more. It's flown on military missions and even went to the International Space Station.
While the original Terrible Towel is undoubtedly the most popular, other official versions have been introduced over the years including those commemorating Super Bowl Championships, a pink breast cancer towel, a camouflage towel, and towels to celebrate holidays such as Christmas, Halloween and St. Patrick's Day.
A portion of the sales from the Terrible Towel benefits the Allegheny Valley School in Pittsburgh, a charity that had special meaning to Cope.