While some people are still digesting the results from Tuesday's primary voting, the first media buys looking forward to the general election have already been made. At least one candidate is flooding the air-waves trying to influence voters early on.
Less than two days after the Pennsylvania primary, Republican Candidate for the U.S. Senate, Pat Toomey is already airing a new political ad. The former Representative had the luxury of a huge lead in the polls and only token opposition in his republican primary, while his democratic opponent, Representative Joe Sestak had a close primary race and has been advertising heavily for weeks.
That campaign is part of the reason Toomey may have been so quick to launch the new ad.
While political experts recognize the reason for non-stop campaign ads, there are plenty of potential voters who were hoping for a break.
Because the general election campaign seems to be picking up right where the primary race wrapped up, a lot of people who have been on the receiving end of all of the advertising say they're frustrated. Other voters say they realize that broadcast ads, particularly those that attack other candidates can be a way to get elected.
Because the Pennsylvania Seat in the U.S. Senate is so important to both political parties, millions of dollars for political advertising are expected to flow into both campaigns from all over. That means the media advertising efforts for both parties will be well funding and you can expect to see lots of political advertising in the months ahead.