The nation's Dairy Council's trying to get kids to Fuel up with the right foods including milk
According to Fulton County dairy farmer Richard Mosemann, "It's one of the best nutrition in a small package like this. It has the protein, energy and the calcium and it's really important especially for kids."
Getting these guys on the right track early is key.
As Mosemann says, "When they are young and they start drinking this then they'll be a lifetime drinker and have health all through their life."
This national program places exercise right at the top too.
Being active for at least 60 minutes every day is part of the plan.
For more on this new national program - "Fuel up to Play 60" head here.