WTAJ-TV Launches New One-Hour Local Broadcast Called Central PA Live
By: Jennifer Bates
Updated: September 9, 2011
ALTOONA (Blair County) -- WTAJ-TV announced that it will launch CENTRAL PA LIVE on Monday, September 12, 2011. CENTRAL PA LIVE will be the market's first one-hour live, local 4:00 p.m. daily broadcast.
CENTRAL PA LIVE will offer Central Pennsylvania viewers fresh, topical programming with a specialized focus on local lifestyle content including segments from experts on various topics ranging from health, personal finances, family and a host of community interests. CENTRAL PA LIVE will feature a fully interactive platform to connect viewers through CentralPATV.com and social media platforms including Facebook and Twitter.
Commenting on the upcoming launch of CENTRAL PA LIVE, WTAJ-TV Vice President and General Manager, Phil Dubrow noted, "WTAJ has proudly remained this community's news leader for decades by consistently providing programming, news and information that serve our Central Pennsylvania viewers needs and interests. As the most watched television station in Central Pennsylvania, CENTRAL PA LIVE underscores WTAJ's mission to this community by addressing the changing dynamics of our local viewer interests and clearly reflects our commitment to quality local-based programming while offering additional results-driven marketing opportunities for our advertising clients. In addition to local news, weather and feature reporting from the WTAJ news team, we are very excited to bring new and exclusive lifestyle and community interest programming to Central Pennsylvania with CENTRAL PA LIVE".
CENTRAL PA LIVE will be co-hosted by Patton, PA native Dawn Pellas and former KAAL-TV Senior Reporter Sarah Swistak. Sarah and Dawn will interact with viewers through social media applications allowing viewers to provide real-time input on the most recent community developments.
Ms. Pellas was most recently a reporter at News 12, New Jersey and has spent more than a decade covering the news. Born and raised in Central Pennsylvania, Ms. Pellas is thrilled to be returning to the place she considers home. Ms. Pellas can be reached via email at dpellas@wtajtv.com.
Ms. Swistak joins the team after serving as Senior Reporter and Weekend Anchor at KAAL-TV ABC-6 in Rochester, MN, where she holds a distinguished Emmy nomination for her work as Anchor, Producer and Editor of KAAL's news. Ms. Swistak can be reached via email at sswistak@wtajtv.com.
CENTRAL PA LIVE will broadcast Monday-Friday at 4pm through production from around the Central Pennsylvania area and from the WTAJ broadcast studios in both State College and Altoona.
About Nexstar Broadcasting Group, Inc.:
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 65 television stations and related digital signals in 36 markets in 16 states and reaches approximately 13.5 million viewers or approximately 11.6% of all U.S. television households. The stations are affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, LATV, TV Azteca and Telemundo. The Company's 35 community portal websites offer additional hyper-local content and verticals for consumers and advertisers.
Forward-Looking Statements:
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protections of the safe-harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to changes based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions) pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or review any forward-looking statements, whether as a results of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Contact:
Phil Dubrow
Vice President/General Manager
Nexstar Broadcasting
814-942-1010
PDubrow@wtajtv.com
CENTRAL PA LIVE will offer Central Pennsylvania viewers fresh, topical programming with a specialized focus on local lifestyle content including segments from experts on various topics ranging from health, personal finances, family and a host of community interests. CENTRAL PA LIVE will feature a fully interactive platform to connect viewers through CentralPATV.com and social media platforms including Facebook and Twitter.
Commenting on the upcoming launch of CENTRAL PA LIVE, WTAJ-TV Vice President and General Manager, Phil Dubrow noted, "WTAJ has proudly remained this community's news leader for decades by consistently providing programming, news and information that serve our Central Pennsylvania viewers needs and interests. As the most watched television station in Central Pennsylvania, CENTRAL PA LIVE underscores WTAJ's mission to this community by addressing the changing dynamics of our local viewer interests and clearly reflects our commitment to quality local-based programming while offering additional results-driven marketing opportunities for our advertising clients. In addition to local news, weather and feature reporting from the WTAJ news team, we are very excited to bring new and exclusive lifestyle and community interest programming to Central Pennsylvania with CENTRAL PA LIVE".
CENTRAL PA LIVE will be co-hosted by Patton, PA native Dawn Pellas and former KAAL-TV Senior Reporter Sarah Swistak. Sarah and Dawn will interact with viewers through social media applications allowing viewers to provide real-time input on the most recent community developments.
Ms. Pellas was most recently a reporter at News 12, New Jersey and has spent more than a decade covering the news. Born and raised in Central Pennsylvania, Ms. Pellas is thrilled to be returning to the place she considers home. Ms. Pellas can be reached via email at dpellas@wtajtv.com.
Ms. Swistak joins the team after serving as Senior Reporter and Weekend Anchor at KAAL-TV ABC-6 in Rochester, MN, where she holds a distinguished Emmy nomination for her work as Anchor, Producer and Editor of KAAL's news. Ms. Swistak can be reached via email at sswistak@wtajtv.com.
CENTRAL PA LIVE will broadcast Monday-Friday at 4pm through production from around the Central Pennsylvania area and from the WTAJ broadcast studios in both State College and Altoona.
About Nexstar Broadcasting Group, Inc.:
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 65 television stations and related digital signals in 36 markets in 16 states and reaches approximately 13.5 million viewers or approximately 11.6% of all U.S. television households. The stations are affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, LATV, TV Azteca and Telemundo. The Company's 35 community portal websites offer additional hyper-local content and verticals for consumers and advertisers.
Forward-Looking Statements:
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protections of the safe-harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to changes based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions) pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or review any forward-looking statements, whether as a results of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Contact:
Phil Dubrow
Vice President/General Manager
Nexstar Broadcasting
814-942-1010
PDubrow@wtajtv.com
